Unlocking Potential: CryoLogyx's Path to Market Success

Witness the incredible transformation of CryoLogyx – where scientific brilliance met marketing ingenuity! 

Led by CEO and Co-founder Tom Congdon, this coventry based biotech spinout is redefining cell technology through cryopreservation.

But when starting out, as scientists, they faced a unique challenge – targeting their ideal customer and navigating the marketing landscape without prior experience. 

Joining the Grand Scale Kickstart programme, they gained access to its structured approach which provided CryoLogyx with a tried-and-tested framework for sustainable customer acquisition.

The result? Tom and his team achieved:

£450,000
new sales secured

£500,000 
investment raised

Product-Market
Fit

A sustainable pipeline of leads

The Challenge:

In the world of pioneering biotech R&D, Tom Congdon, the CEO and co-founder of CryoLogyx, faced a significant obstacle. Their expertise in creating assay-ready cell models showed great potential, but a crucial element was lacking - they needed to establish an effective go-to-market framework. The challenges lay in pinpointing the exact customer segment that would resonate with their offerings while facilitating scalable growth. The Kickstart programme played a pivotal role in aiding this startup to formulate a roadmap to success.

The Solution:

The Kickstart programme brought about a remarkable transformation for CryoLogyx. It’s structured five-step approach, provided CryoLogyx with a tried-and-tested framework for sustainable customer acquisition. The programme enabled the team to accurately identify their ideal customers, create compelling messaging, build automated marketing and sales processes, providing them with a repeatable strategy to rapidly grow their customer base.

The Breakthrough:

For CryoLogyx, scientists with no marketing background, the programme proved incredibly valuable. It furnished them with insights into persona development, marketing automation, the art of content creation, and effective sales strategies. Moreover, the programme unveiled the science behind customer acquisition and provided a blueprint on how to attract, nurture and convert qualified leads in a systematic automated way.

The Transformation:

Due to their limited sales and marketing experience, CryoLogyx initially overlooked the significance of harnessing a CRM tool to automate and optimise their lead generation efforts. Kickstart provided the skills, knowledge and blueprint for the team to confidently adopt a marketing automation platform. Upskilling the team on the latest marketing technologies, has enabled them to build a supercharged sales and marketing engine that will deliver rapid and repeatable results.

The Recommendation: