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Empower: Strategic Sales and Marketing Membership
The ultimate strategic sales and marketing membership experience giving B2B innovation and research teams the vital skills, strategy and support to successfully launch, grow and scale.
Enabling you to:
- Unlock growth strategies
- Master enterprise sales
- Build brand value
- Maximise online visibility
- Harness marketing automation
- Prepare for investment
About the Membership
Empower serves as your go-to hub to supercharge your sales and marketing efforts and accelerate growth. We achieve this through a curated curriculum of monthly strategic modules structured around three key pillars: content, community, and coaching.
Discover actionable strategies and benefit from expert C-level training across a wide spectrum of commercialisation and investor relation topics. Engage with a dynamic community of peers and receive ongoing mentorship from a world-class delivery team, ensuring comprehensive support at every stage of your business journey.
will enable you to:
Generate Sales Traction and Supercharge your Lead Generation
Cultivate Leadership Development Skills and Strategic Mindset
Enhance Brand Development and Customer Engagement
Launch into New Markets
Export Internationally
Optimise Operational Efficiency with the Latest Automation Tools
Achieve Investment Readiness
You will learn:
- Strategic Sales Development: Develop a superior sales strategy directly contributing to business growth.
- Navigating Complex Sales Cycles: Acquire techniques for effectively navigating intricate sales cycles inherent in enterprise environment.
- Mastering LinkedIn and Sales Navigator: Supercharge your professional presence and take your prospecting efforts to the next level.
- Cultivating a Growth Mindset: Develop emotional agility to effectively navigate and manage emotions, fostering resilience and adaptability to thrive in various business challenges.
- Strategic Account Based Marketing (ABM) Implementation: Acquire skills to revolutionise marketing with ABM leading to higher conversion rates, increased customer loyalty, and ultimately, a stronger bottom line.
- Strategic Brand Development: Gain insights into crafting and refining a strategic brand identity essential for business launch, growth and scaling.
- Optimising Content for SEO Performance: Learn techniques to optimise content effectively, recognising its pivotal role in achieving optimal SEO performance.
- Strategic Automation Understanding: Gain insight into the strategic application of automation, understanding how it can streamline workflows, enhance efficiency, and drive impactful campaigns.
- Preparation for Investment Success: Gain essential steps for a successful investment journey.
- Investor Landscape Exploration: Explore Angel Syndicates and Venture Capitalists, understanding their processes.
- Decoding Investment Complexity: Break down stages, focusing on terms and agreements for securing investments.
Our methodology
Empower is a dynamic hub where members learn how to harness the power of the latest strategic sales and marketing approaches and techniques driven by technology and automation.
A cornucopia of resources covering topics pertinent to your marketing efforts to aid in the launch, growth, and expansion of your business.
Access to a supportive network of like-minded peers facing the same challenges, who can share their experiences and tips for success.
Coaching sessions offering unparalleled expertise, led by industry experts Leanne & Ro and guest subject matter experts.
Key Features
Members are empowered to navigate the business journey from launch, scaling, and international growth through to strategic exits, equipped with the strategy, skills, and support needed for long-term success.
- Fully online curriculum accessed through a state-of-the-art ed-tech portal.
- Expertly crafted coaching sessions, masterclasses and tutorials tailored for practical application.
- Designed and delivered by Grand Scale in collaboration with Expert Associates specialising in crucial areas such as Branding, SEO, Enterprise Sales and more.
- A comprehensive series of downloadable resources to enhance learning and practical application, aiding in the launch, growth, and expansion of your business.
- Access to seasoned entrepreneurial educators providing real-time support throughout the duration of the membership to help you implement learnings and achieve actionable results.
- An active and vibrant community of entrepreneurs to support each other, share ideas, learn and collaborate.
Who is it for
The Empower Membership is designed for ambitious individuals and businesses at every stage of the growth journey. Whether you're launching a new venture or looking to accelerate growth, Empower equips you with the essential strategy, skills, and ongoing support to drive your business forward effectively.
Entrepreneurs
Startup Businesses
Pre-start Teams
Scaling Companies
Spinout Businesses
We also work with strategic innovation partners to deliver the Empower programme – if you are interested in partnering check out our partner page.
Meet the Team
With over 45 years of combined experience, our team has worked with hundreds of tech entrepreneurs across the UK and Ireland, providing the skills, strategies, and support needed to launch, grow, and achieve international success.
We've led marketing efforts for innovative tech startups from early stages to scaling, growth, and exit, as well as for global brands. Ro and Leanne have distilled their extensive knowledge into proven, actionable interventions like Empower, guiding entrepreneurs through each stage of their business journey.
Leanne Jennings
Grand Scale Co-founder and chartered marketer with 20 years of experience in international B2B tech sales and marketing including 10 years with Kainos, from SME to Unicorn. Currently, empowering over 100 spinout, startup and scaleup companies to commercialise, launch and accelerate growth.
Roisin Garland
Grand Scale Co-founder with 25 years of proven success in spearheading marketing for many tech companies, from early stage to growth, scaling and multi-million-pound acquisitions (Wombat and Neueda). Currently, empowering over 100 spinout, startup and scaleup companies to commercialise, launch and accelerate growth.
Delivery Associates
Committed to providing best-in-class support and guidance for you as a business leader, we have also strategically collaborated and appointed industry-leading experts in their fields. This ensures Empower delivers enhanced knowledge, support, and mentorship to aid in the launch, growth, and expansion of your business.
Sandra Lee
Sandra Lee, with 28 years in Learning and Development, is dedicated to empowering entrepreneurs through inspiring training and coaching interventions that maximise their potential. As a seasoned professional, Sandra serves as a mentor for Women In Business NI, providing crucial support at all stages of entrepreneurial journeys. Certified at ILM Level 5 in Coaching and Mentoring, she consistently exceeds client expectations, fostering independent thinking and accountability among entrepreneurs.
Kathryn Pyper
Kathryn is a seasoned guest expert with over 18 years’ experience in digital marketing. She specialises in assisting clients in engaging new customers through multi-channel marketing and customer acquisition. Beyond digital marketing, Kathryn's commitment to education spans over 8 years of teaching for CIM and serving as a board ambassador. A confident speaker, she regularly leads digital marketing workshops for growing businesses.
Nigel Cliffe
Nigel is a seasoned LinkedIn trainer, coach, mentor, and consultant, dedicated to guiding clients in harnessing the full potential of LinkedIn to identify, qualify, nurture, engage, and convert new business opportunities. With over 30 years of marketing expertise, he empowers individuals and organisations of all sizes to develop winning LinkedIn strategies, facilitating lead generation and business growth.
Andy Henry
With a background in Visual Communication and a decade of experience in agencies, Andy has not only served as the Head of Design but also spent nearly 10 years as the Director of Design for tech startups and SMEs. His expertise lies in creating and managing brand identities for a diverse range of exciting and emerging companies. With Andy on board, your brand is in capable hands, ready to embark on a journey of visual excellence and strategic design.
Niall Parfitt
Niall is a seasoned Growth Consultant boasting 20 years of expertise in digital marketing. With a diverse portfolio, he has successfully collaborated with large organisations to SMEs, bringing his wealth of experience to drive growth. Niall stands out as an automation expert, holding certifications in HubSpot, Google Analytics, Asana, and Hootsuite. Let Niall be your guide through the intricate landscape of MarTech, offering insights and strategies to elevate your digital marketing game.
Les Gaw
Les Gaw, is a seasoned, serial tech entrepreneur who has successfully led a tech company from early-stage through to exit and understands the process and the challenges this brings to inexperienced founding teams. As a director of Gabriel Investment Syndicate, a Glasgow-based angel syndicate, Les has personally invested in over 20 early-stage Scottish companies, leveraging his expertise and network to strengthen the evolving Scottish tech ecosystem.
John Leach
John has over 25 years’ experience in business development and selling. He is an experienced entrepreneur having been involved in setting up and selling a number of businesses in creative, professional services and property development areas. He has worked as both an adviser and NED.
John was Founder of one of the UK's most successful entrepreneurial coaching businesses - Winning Pitch. He sold this to a national consulting company in 2021. John is the author of 2 highly respected business books 'Pitch Perfect – Feel the Impact of a Winning Sales Approach' (John Wiley & Sons) and 'The Success Factor' (Crimson Publishing).
John has helped numerous SMEs to profitably grow, raise finance and exit. John now spends most of his time supporting ambitious entrepreneurs to prepare their business for sale or raise money to grow.
What makes Grand Scale unique
Trusted Delivery Partner
Experience delivering national scale programmes for partners such as Innovate UK and the Scottish Government
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UK-wide companies empowered by our entrepreneurial programmes
Proven Methodology
Empowering ambitious ventures to validate, commercialise, launch, grow and scale their innovation
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Customer Satisfaction Score (CSAT) reflecting strong customer approval, with an average rating of 9/10 for our programmes
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Companies commercialised and launched or were on track to launch within 12 months of our programmes
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female representation—exceeding the 29% in the STEM workforce highlighting our commitment to promoting gender equity and inclusivity in entrepreneurship
Industry & Sector Agnostic Programmes
Accelerating commercialisation in net zero, medtech, fintech, agritech, manufacturing, pharma, and more
Digital-first
Online delivery model offering flexibility and accessibility in terms of location, timing and digital content
Highly experienced delivery team
With a proven track record in delivering impactful entrepreneurial education programmes
How we engage
Are you an entrepreneur, team or business?
We deliver Empower, as a monthly online membership providing ongoing sales and marketing support and mentorship to supercharge your business growth.
If you're interested in learning more or would like to register your interest in joining, please contact us.
Interested in finding out more?
Are you a business accelerator, incubator, government agency or investor seeking to partner?
We collaborate with strategic innovation partners to empower ambitious business leaders at every stage of their growth journey.
We deliver Empower as a flexible and scalable online membership equipping entrepreneurs and teams with enhanced commercialisation skills, strategies, and support.
Interested in finding out more?
FAQ's
Empower is industry-agnostic, specialising in supporting B2B innovation teams across diverse sectors.
Whether you are in technology, healthcare, manufacturing, or another field, Empower provides applicable strategies and support to help you successfully launch, grow and scale your business.
Yes, Empower provides ample networking opportunities through our dynamic community of entrepreneurs and industry experts. Members can engage in discussions, share ideas, and build valuable connections to foster collaboration and growth.
Yes, Empower's online curriculum is designed to be flexible. New content is released monthly, enabling members to access resources and participate in modules according to their schedule and pace, ensuring convenience and personalised learning experiences.
Grand Scale’s team of dedicated entrepreneurial educators is available daily in our private LinkedIn group. Participants can share their sales and marketing challenges, receive guidance, and benefit from ongoing support to accelerate their business growth.
Empower stands out due to its multidisciplinary approach supported by a team of industry experts with extensive experience in their respective fields. Led by Leanne and Ro, seasoned marketeers who are well-versed in the entrepreneurial journey, this expert team collaboratively supports members across all facets of commercialisation. This holistic approach enables participants to gain insights and strategies in specialised areas including enterprise sales, branding, SEO, investor relations, and more. It empowers members to tackle complex challenges, refine their approaches, and ultimately achieve sustained growth and success in their industries.
